THE BUSINESS:
Recognizing that church communication needs to be tailored to reach its audience, ADF Santa Cruz identified a need to update and strengthen its visual and verbal identity. Part of the Ferreira Ministry since 2012, the church has focused on modernizing how it is perceived by the congregation.

Guided by an in-depth study of biblical teachings and scripture, we defined a new strategy, value proposition, approach, and tone of voice.


THE VISUALS:
We designed a simple logo with a meaning that goes beyond the obvious. While the dove often evokes peace, those who delve deeper into the study realize it also symbolizes a new beginning and God’s covenant with humanity after the Flood—elements incorporated alongside an entrance arch and an open Bible at the base of the design.

The sans-serif typography was chosen to create a modern style suitable for both print and digital screens.

The new color palette features shades of blue to reinforce trust as a core pillar, while beige is used to avoid the cliché gold often found in church branding.

The result is a brand that is emotionally connected, visually cohesive, and ready to share teachings that are vital to the lives of Christians.

[2025]
Visual Identity