THE BUSINESS:
Apollo is an online platform for requesting general maintenance services, featuring a modern, tech-driven approach. It addresses a wide range of needs, including painting, masonry repairs, landscaping, and electrical repairs for facilities and equipment.

The concept emerged in response to the shrinking amount of time people have to dedicate to the upkeep of homes, businesses, and gardens. Connecting professionals with clients proved to be the ideal solution.

The brand reaches customers in an innovative and efficient manner through its website and dedicated app, establishing itself as a benchmark for reliability and innovation in the sector.

THE VISUALS:
The careful selection of typography, colors, graphic elements, brand voice, and photography directly reflects the brand's core attributes: professionalism, trustworthiness, and an essential touch of technology.

Blue was chosen as the identity's highlight color due to its association with technology and reliability; since the brand operates in both digital and physical spaces, we incorporated neutral colors to provide contrast to the primary hue.

A combination of grotesque and sans-serif typefaces defines Apollo’s visual identity, consistently prioritizing the technological aspect. Elements evoking the daily realities of job sites—such as concrete and construction motifs—are integrated into the design to create the brand's overall visual composition.

[2025]
Visual Identity
Verbal Identity
Product Design