THE BUSINESS:
Circuit X is an organizer of esports tournaments and experiences focused on connecting brands, players, and communities through competitive events and highly engaging content.

Positioned at the intersection of:
- Competition
- Community
- In-person experiences (LAN)

Circuit X engages directly with the gaming audience, focusing on high broadcast retention and a strong national presence with tournaments held in cities across Brazil.

THE VISUALS:
The brand name stands out in a sector typically dominated by abbreviations and sponsor names. To establish a unique identity while remaining recognized for professional-quality tournaments—and aiming to reach "Major" status in the near future—they chose the name "Circuit X." This combines "Circuit" (a common term for tournament series held multiple times a year that award points) with "X" as a distinctive element.

The color palette choice follows the same strategy used for the name. A bold, vibrant orange was selected, complemented by shades of gray and black.

Circuit X visual identity draws from its name, colors, and—above all—the "X" featured in the logo. With this in mind, we were tasked with developing assets that resonate with a young audience while maintaining a sporty, professional tone.

[2026]
Visual Identity
Product Design