THE BUSINESS:
Circuit X is an organizer of esports tournaments and experiences focused on connecting brands, players, and communities through competitive events and highly engaging content.

Positioned at the intersection of:
- Competition
- Community
- In-person experiences (LAN)

Circuit X engages directly with the gaming audience, focusing on high broadcast retention and a strong national presence with tournaments held in cities across Brazil.


THE VISUALS:
The Recife leg of the tournament featured a more high-tech visual style, designed to present the event as a spectacle.

Bounding boxes, sharp lines, and monospaced typography were incorporated into the designs. These were complemented by stage lighting used to highlight key elements within each composition.

The goal was to introduce a visual approach distinct from the tournament's standard style, while still preserving the core identity of Circuit X.

[2026]
Identidade Visual
Design de Produto